UNCAGEDprocess

Discovery

I have long followed the 5 stages of the creative process:

image of a ruler, notebook and pen used to start the process of creativity by taking notes, research and measurementsWe will start with a discovery meeting before the research phase begins.

This is total immersion in the subject matter… your business and your needs. My goal is to absorb all this preliminary information so that I can better research the problem at hand.

It’s in this discovery meeting that I ask these important questions:

  • Where is your business now?
  • Where do you want it to be?
  • What do you want to say to your customers?
  • What are your ideal customers attracted to?
  • Who is your ideal customer?
  • Who is your biggest competitor?
  • How do you want to be perceived?
  • How do you plan to use the elements I create?

image of a person's head with an idea lightbulb, a creative eye on the forehead and gears and bubbles of thought, creativity and ideasOr as I call it, “prescribed distraction”.

If the problem knows you’re looking at it, it will hide from you. Ha ha! Letting all the research and ideas sink in is one of the reasons I rarely start drawing right off.

image of an idea lightbulb that is growing branches and leaves demonstrating the life of an idea being bornOtherwise known as the Aha! or Eureka! moment.

One my favorite parts but it’s a lot like that jack-in-the-box you had as a kid — the suspense is sometimes nerve wracking and you hope it’s worth the wait!

image of a set of scales weighing ideas vs. cost of executionGathering of all the ideas so far, culling out the weak ones.

A very critical stage, full of self-doubt and dread of showing to your intended audience the work you have come up with. Hopefully to fanfare, but often not.

image of a crane constructing a website layout on a digital devicePutting in the work.

There’s no way around it. Sometimes I have gotten lucky in the creative process and a great idea pops into my head, execution is easy and the client approves quickly. But more often than not, it’s hard work. This is a good time to test out the ideas, see if they hold up under scrutiny.

There is an exception to every rule, of course, but this is, so far, in 25+ years of my career, the only thing even remotely resembling a “formula” that I’ve ever found in the creative business. So I often tell young designers, “You better have some back bone!”

Development

image of notebooks, checklists and bar graphs required to develop a complex adn detailed projectYour brand is more than a logo, it is the entire collection of parts that signify your company’s mission. Like color schemes, typography, voice/communication style and the myriad of form factors (i.e. marketing strategy and needs, printed materials, digital marketing, signage, etc.; the “how do we show off to our customers”).

Your website is more than just a page on the Internet, it’s your ever-changing and unlimited brochure to the world about your company. The same Where, What, Who and How of Discovery applies here, as well.

At this point the following happens:

  • Content gathering
  • Content creation
  • Copywriting
  • Photography
  • Graphic Design
  • Implementation
  • Testing

 

Strategy

image of a spreadsheet and graphs analyzing the results of marketing strategy for peak efficiencyDeciding on how we want to tackle your traditional marketing (i.e. print advertising, collateral and sales materials, etc.) or your social/digital marketing strategy is important. You might already have a good idea of what  you’d like to do, but I’d be happy to consult with you, share with you my insights and make some suggestions.

  • Marketing Evaluation
  • Social media strategy
  • Blogging content plan
  • Newsletter content plan
  • Marketing material implementation

 

Support

image of a laptop with hands-on, demonstrating how your project is supported world wideI pride myself on being here “after the sale”. I too often hear someone say that they like to do a website on WordPress or Wix, or the like, load it up, hand it over and DONE!

Not me. I’m here for helping to set up your emails, placing logos, talking with your sign company, and of course, every site I sell comes with 3 months free maintenance – because I believe in being there to nurture your site even after it’s out of the “nest”!

  • Unlimited email support
  • Lifetime logo “stewardship”
  • Website maintenance plan
  • Post-launch support
  • Post-launch meetings

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Hootsuite Certified Professional Advanced Social Media Advertising
AIGA member since 1997
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image of a ruler, notebook and pen used to start the process of creativity by taking notes, research and measurements

image of an idea lightbulb that is growing branches and leaves demonstrating the life of an idea being bornOtherwise known as the Aha! or Eureka! moment.

image of a set of scales weighing ideas vs. cost of executionGathering of all the ideas so far, culling out the weak ones.

image of notebooks, checklists and bar graphs required to develop a complex adn detailed projectYour brand is more than a logo, it is the entire collection of parts that signify your company’s mission. Like color schemes, typography, voice/communication style and the myriad of form factors (i.e. marketing strategy and needs, printed materials, digital marketing, signage, etc.; the “how do we show off to our customers”).

image of a spreadsheet and graphs analyzing the results of marketing strategy for peak efficiency

image of a laptop with hands-on, demonstrating how your project is supported world wideI pride myself on being here “after the sale”. I too often hear someone say that they like to do a website on WordPress or Wix, or the like, load it up, hand it over and DONE!

image of a spreadsheet and graphs analyzing the results of marketing strategy for peak efficiency

image of an idea lightbulb that is growing branches and leaves demonstrating the life of an idea being born

image of a spreadsheet and graphs analyzing the results of marketing strategy for peak efficiency

image of a laptop with hands-on, demonstrating how your project is supported world wide

a

Hootsuite Certified Professional Advanced Social Media Advertising

image of a laptop with hands-on, demonstrating how your project is supported world wide

Hootsuite Certified Professional Advanced Social Media Advertising

image of a set of scales weighing ideas vs. cost of execution

image of notebooks, checklists and bar graphs required to develop a complex adn detailed project

image of a spreadsheet and graphs analyzing the results of marketing strategy for peak efficiency

image of a laptop with hands-on, demonstrating how your project is supported world wide

Uncaged Creative Logo [click to return to the home page]
Hootsuite Certified Professional Advanced Social Media Advertising