UNCAGE Your Business Today! Call 501-416-0456
It is the entire collection of parts that signify your company’s mission. Like color schemes, typography, voice/communication style and the myriad of form factors (i.e. marketing strategy and needs, printed materials, digital marketing, signage, etc.; the “how do we show off to our customers”).
It’s okay, advertising is where you’re supposed to show your flair. If you got it, flaunt it!
Color matters, shapes matter, thoughtful design matters. I started my career in print, because, at that time, that’s all there really was. In 1993, the Internet was around but it was very text heavy and not very well designed. It wasn’t until Netscape came along in 1995 that it started to intrigue us designers! Now, design matters again. Yay!
So don’t skimp on this stage of your project.
Although it’s serious business, doesn’t mean we can’t have fun showing off all the amazing things you do for your customers, and potential new customers.
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”
― Steuart Henderson Britt, Marketing Management and Administrative Action
These days, you can’t take a chance on losing your current customers and missing out on potential new customers by not being social media savvy. Navigating the ever-changing social landscape is daunting, as well.
I keep track of it all, so you don’t have to!