Cary Shillcutt is an Army man by trade but he’s a Life Coach by calling! Cary came to me looking for a brand identity for his Life Coaching business that he planned to do full time once he is retired from the military.

His original site, something he whipped up using one of the many DIY site builders, was uninspiring and not hitting the mark for him. He wanted something that had an epic feel but still down to earth, just like him.

I love his simple, responsive site. It’s adaptable and he can update it himself by using the blog feature integrated into the page.

The site, along with some business cards designed and printed, have set him in motion for his eventual foray into his new business when he is done with his last tour of duty.